![]() ![]() "Why We Follow Lil Miquela, The Instagram Model With 900K Followers & No Soul". ^ "Pabllo Vittar posa com influencer virtual Miquela Sousa"."Meet Miquela: An Instagram Model With 800k Followers – & No Soul". ^ "Lil Miquela: Confusing the hell out of everyone"."Computer-Generated Influencer Calls Out Her Haters in New Music Video". "The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley". "The New Trend of 3D Avatars are taking over Instagram". ^ a b "Virtual It-Singer Miquela Says 'Controversy Doesn't Mean Anything': Interview".^ "Instagram's Latest 'It' Model Is Confusing The Hell Out Of Everyone". ![]() "The Making of a Computer-Generated Influencer". ^ Koh, Yoree Wells, Georgia (13 December 2018). ![]() In June 2018, Miquela was named one of Time’s 25 Most Influential People on the Internet along with fellow fashion peers DietPrada (duo composed of Lindsey Schuyler and Tony Liu) and celebrated musicians Rihanna and BTS. It released two new singles on July 31 called "Money" and "Sleeping In". The Miquela character has released several singles since its debut with "Not Mine", including "You Should be Alone", "Over You", "Right Back", and a collaboration with Baauer titled "Hate Me". In August 2017, Miquela released its first single, "Not Mine". The use of Miquela as a virtual musician has been compared to Gorillaz and Hatsune Miku. Trevor McFedries, a cofounder of Brud, is a music producer and DJed known as Yung Skeeter. ![]() This narrative positioned the Miquela character as a social justice activist, something considered problematic when seen in tandem with its use as a marketing tool. American singer Kehlani called out Miquela on Twitter for being 'ignorantly offensive'. People felt like her team was being ignorant because they made up the story to make the character seem relatable and realistic. In December of the same year, Miquela has been criticized for posting a video on her YouTube channel talking about her "sexual assault" storytime. In May 2019, Miquela appeared on a Calvin Klein commercial with Bella Hadid, however, they received backlash after they kissed in the video, being accused of using their sexuality to artificially increase their views. It was discovered at the time that Miquela had previously been represented by WME. In 2020, Miquela became the first digital avatar to sign with a talent agency when a contract was signed with CAA-becoming its first virtual client. That year, Miquela was hired as a contributing arts editor to the magazine Dazed. On May 16, she did a Calvin Klein ad with Bella Hadid, in which both were animated, in addition to a collaboration with Samsung. In February 2018, the character did an Instagram takeover for Prada as part of Milan Fashion Week. In 2020, Miquela "consciously uncoupled" from her "human" boyfriend as a part of the storyline. During 2019 Coachella, Miquela interviewed Colombian singer J Balvin, and took a picture with Spanish singer Rosalía. She has also been featured in the magazines V and Paper. She appeared on the cover of Highsnobiety in April 2018. She has been interviewed in a number of publications including Refinery29, Vogue, BuzzFeed, Nylon, the Guardian, Business of Fashion, and the Cut. The character has been pictured with a number of celebrities including Diplo, Molly Soda, Millie Bobby Brown, Nile Rodgers, Samantha Urbani, and Pabllo Vittar. Miquela and Bermuda were then revealed to both be characters created by Brud, a Los Angeles-based startup led by McFedries and Decou. In April 2018, a second, similar character known as Bermuda "hacked" the Miquela account, deleting all photos of Miquela and replacing them with photos of the Bermuda character. British model Emily Bador was rumored to be Miquela Bador has denied managing the account but openly acknowledged the physical similarity between herself and the character. Her first Instagram post was made on April 23, 2016. The character is a teenaged Instagram model from Downey, California. The account amassed more than a million followers in its first two years. Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. It began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion. The character was created with the background of being a Brazilian-American 19-year-old girl. Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality who was created by Trevor McFedries and Sara DeCou. ![]()
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